A better tomorrow.

Open book with text, alongside a red coffee mug with latte art, and black eyeglasses on a white surface.
A small stream flowing through a forest with moss-covered rocks, leafless trees, and sunlight filtering through the branches in the peak district sheffield
A Green piece of recycled fabric on a bed of autumn leaves near a rocky stream with flowing water and moss-covered rocks in a forest.
A maroon piece of recycled fabric sitting on a mossy rock beside a small waterfall in a stream.
A narrow dirt trail winding along a grassy hillside with rolling hills in the distance under a partly cloudy sky in the peak district sheffield

Making ethical consumption easy

Our products want to help you tackle the biggest challenge of our generation.

A maroon piece of recycled fabric lying on the ground among fallen autumn leaves and rocks in a forest setting.

“The greatest threat to our planet is the belief that someone else will save it.” - Robert Swan

Over consumption threatens every part of the planet.

Our mission is to make ethical consumption easy. Consuming in a way that has a minimal impact or even improves the planet.